Allspark

Designed UI/UX for award-winning SaaS product, Allspark. Created a digital card-based interaction model for simplified data insights on the dashboard.

problem

Marketers must grasp their target audience's demographics, psychographics, and brand preferences for effective campaigns.

solution

Allspark empowers marketers to tailor audiences using act-alike modeling, location affinity, and demographics.

Allspark allows marketers to activate campaigns with seamless integrations to the world's largest ad serving platforms, then measure performance with tracking of over 100 key campaign metrics.reach them with omnichannel advertising across digital and mobile, CTV ads, social media, and more.

Allspark's inception began with a team passionate about marketing's potential. They analyzed industry needs, crafting a transformative data intelligence platform. Throughout development, they prioritized user requirements, integrating advanced tech and robust privacy measures. Allspark empowers marketers to craft personalized campaigns and measure performance effectively.

year

2020

timeframe

11 Months

tools

UI, UX & Design

category

UI/UX

Allspark's journey starts with a passionate team envisioning its potential in marketing and advertising. Extensive research follows, understanding industry challenges and user needs. Diligent work integrates cutting-edge tech and user-friendly interfaces. Rigorous testing ensures quality and meets user requirements. Upon completion, Allspark is handed over, empowering marketers and advertisers.

Snippet: Meet the diverse users of Allspark: from Melissa, aiming for streamlined marketing, to David, desiring accurate insights.

User interviews for Allspark were conducted with 18 individuals from diverse domains and positions. Insights gleaned from these interactions informed the platform's development, ensuring it caters to the varied needs of marketing professionals.

Insight Features used for the footer area of the product.

User Flow

Human beings are predisposed to searching for patterns and consistency, as it gives us a sense of security when we know what to expect. The same goes for card-based interfaces. Users want to have a visual pattern to follow so they know what’s coming next.