Carbon

The enrichment platform to unlock the potential of user data

problem

Organizations face challenges maximizing first-party data's potential due to limited real-world signals and privacy concerns. Current datasets lack diversity, hindering a comprehensive understanding of user behavior. A solution using AI within a privacy-led framework to integrate real-world signals with first-party data is crucial. Bridging this gap while maintaining strict privacy standards is a pressing challenge.

solution

The solution integrates AI within a privacy-led framework, combining real-world signals with first-party data for comprehensive insights, respecting privacy standards.

The idea for CARBON was sparked by the founders' shared passion for 360° understanding of user behaviour. Enrich first party data with real-world attributes such as brand affinity, home location etc. Deliver superior customer experience and build engaging products

The fusion of the track symbol for 'A' and the footprint symbol for 'O' embodies the platform's journey toward enriching user data. Just as a track traces a path, CARBON navigates through diverse real-world signals, while the footprint represents the eco-friendly, privacy-led approach it adopts. This symbiotic blend mirrors the platform's commitment to leaving a positive impact on user insights without compromising on privacy standards. The logo serves as a visual testament to CARBON's unique ability to tread lightly yet decisively through the intricate landscape of data, leaving an indelible mark on the enriched tapestry of user understanding.

year

2023

timeframe

63 days

tools

UI, UX & Design

category

UI/UX

The landing page of the dashboard, following the selection of data enrichment, features Mapbox's map layer.

The data enrichment selection flow.

Eight user personas collected, reflecting diverse needs and goals, driving data-driven decisions in audience analysis and marketing strategy.

Studio Mapbox was used to create this custom map design which empowers product designers with versatile tools to craft immersive map experiences. Its intuitive interface enables customization for seamless integration of live data, enhancing user engagement and usability.