Engage 2.0
Product Design for Demand Side Platform(DSP). Engage 2.0 allows its users to create, manage and deliver their online marketing campaigns and places databases across multiple exchanges.
00
problem
For most Enterprise software companies and SaaS platforms that are provisioning abundant volumes of data to their users, making well-designed table user experiences are a priority. My role as a product designer was to bring a state-of-the-art data table interaction experience to the product and enhance clarity, ease users’ lives and maximize the data’s insight potential.
solution
Engage had previously built the backend system required to connect and get different APIs talking to the system. But it was purely an engineering-led effort, which meant although the capability to execute a function existed, it could only be operated and understood by a specialist. The UI that was built was essentially some open source programs loosely tied together in an ad-hoc manner, stretched beyond their capabilities.
For a Campaign management dashboard, it's essential to have reusable components, these components are the reusable building blocks of Engage dashboards system. Each component meets a specific interaction or UI need and has been specifically created to work together to create patterns and intuitive user experiences.
I called these components as "Behaviour"
My role as a UI/UX designer, I had to collaborate with the Engineering and the product team to come up with a visual impact for this graph since the set of icons was huge and at the same time, we had to match the theme with a minimal approach.
year
2020
timeframe
90 Days
tools
UI, UX & Design
category
UI/UX
01
The design process for Engage is meticulously structured to ensure user-centricity, efficiency, and seamless interaction within the platform. It begins with a comprehensive analysis of user needs and market trends, followed by iterative design phases aimed at creating intuitive interfaces and enhancing user experience.
02
The flowchart offers a comprehensive visual representation of the Engage DSP platform's workflow, delineating the sequential progression through its core functionalities for effective advertising management.
03
Project challenges include user adoption, feature prioritization, accessibility compliance, cross-platform consistency, feedback integration, and scalability/performance optimization.
04
User personas were conducted for 18 individuals spanning diverse demographics, roles, and goals. Insights gathered inform user-centric design decisions effectively.
05
The product utilizes minimalist line icons, offering a clean and modern aesthetic while ensuring clarity and ease of recognition.
06
The typographic choice revolves around Roboto for its versatility, readability, and modern appeal, aligning well with the product's sleek design ethos. Regarding the color palette, it employs vibrant yet harmonious tones to enhance visual appeal, convey brand identity, and aid in intuitive navigation.
07
The design system for Engage encapsulates a comprehensive set of guidelines, components, and patterns, fostering consistency, efficiency, and scalability across the platform.
