Prints

A marketer tool for confident media mix and pitches. Configured with OOH assets/Points of Interest.

problem

My role as a UI/UX Designer was to figure out the most minimal approach with a single-page solution populated with all the critical insights while tending towards minimalism.

solution

Through a thorough analysis of existing competitor analytics tools and techniques, I was able to structure the insights content to optimize the site’s performance, find the best ways to appeal to different user groups and determine what makes the dashboard unique and minimal.

This project was a collaborative effort involving UI/UX designer, developers, stakeholders, and marketers. A marketer tool configured with OOH assets/Points of Interest, it offers insights: estimated audience, dwell time, distance, aiding asset allocation for campaigns.

year

2023

timeframe

30 Days

tools

UI, UX & Design

category

UI/UX

An interesting fact about the branding of Prints is that its logo underwent 10 design iterations before reaching its final form, emphasizing the meticulous attention to detail in crafting a visually appealing and memorable brand identity.

Performing over 14 iterations and 5 sprints for Prints Product was crucial. It ensured thorough refinement, incorporated user feedback, and tested for a user-centric interface. This iterative approach fostered innovation, resolved issues, and maintained competitiveness, leading to a polished and successful product.

User flow is paramount in Prints as it ensures a seamless and intuitive experience for users navigating through the platform. By carefully designing the path users take from entry to completion of tasks, user flow streamlines interactions, minimizes friction, and maximizes engagement. This fosters user satisfaction, boosts retention rates, and ultimately contributes to the success of Prints by enhancing usability and driving desired actions.

Mapbox equips Prints with robust mapping and visualization capabilities, empowering it to effectively convey spatial information to users. From showcasing points of interest and routes to presenting heatmaps and spatial analytics, Mapbox enables Prints to deliver data in a visually engaging and informative manner.

By presenting data in visual formats such as graphs and charts, it becomes more accessible and digestible for users. This aids decision-making processes by allowing stakeholders to quickly identify trends, patterns, and correlations within datasets. Additionally, visualizations enhance communication by providing a clear and concise representation of information, facilitating effective storytelling and knowledge sharing.

This consistency enhances user experience by providing uniformity across various screen sizes and devices, facilitating easy recognition and interaction with interface elements. Additionally, adhering to these guidelines promotes aesthetic balance and coherence, contributing to a polished and professional overall design.